market research.
We deliver comprehensive strategic analysis which are necessary to effectively enter foreign markets.
Market entry strategy
We know from experience that companies achieve success on the foreign markets only when the target market is examined carefully and in detail. “Market curiosity” should be constantly updated by the information about the business environment of the particular company.
Our experienced analysts will examine all markets you are interested in. We will investigate these markets including factors such as: key players on the particular market, main distribution channels, estimation of the saturation level on the particular market and potential of the particular market.
Your offer will be compared with your main competitors – it will result in showing strengths and weaknesses of your company. Market investigation is adapted to requirements of our clients. It consists of following things:
- assumptions for the particular market,
- method to gather data concerning particular market,
- analysis and interpretation of gathered data.
We will answer the question if it is worth to invest and operate on the market you chose, which difficulties you can possibly encounter and what the best alternatives for expansion are. All the data will be presented in accessible graphic and descriptive way in Market Report, which can be described as a market-guide for exporters.
1. Description of the business environment.
- Description of previous company’s vision and identity.
- Foreign potential analysis – PEST and ratio analysis.
- Competitive position analysis – Porter Five Forces, SWOT and benchmarking analysis.
- Target group identification.
- Detailed description of offered products and services together with the analysis of their effectiveness and the estimation of their foreign potential.
2. Setting proper export goals and strategies.
- Identification of product launch strategies on new markets and use of Ansoff Matrix and McKinsey Growth Pyramid.
- Identification of marketing mix strategies.
- Recommendation for export development activities.
- Creation of logical matrix to define targets and indicators.
3. Establishment of accurate marketing export activities.
- Schedule of plan implementation and cost estimation.
- Definition of results, products and actions in accordance with logical matrix.
4. Control through the process of Marketing Plan implementation.
- Information about financial and legal barriers.
- Information about customs duty, insurances and export credits.
- Information about foreign certifications and permissions for different activities.
Market entry strategy – prepared by our specialist – will be a basis to make right pro-export decisions, which will boost your revenues.
Export financing strategy
Export financing strategy is a reliable document, which describes in details the possibilities of financing international activities on chosen target markets.
Export financing strategy shows the best and the most effective sources of financing export activities. The sources secure international expansion and are adapted to the industry and specific situation of a certain company. This strategy can be divided into three parts:
- Identification of possible sources of financing export activities.
- Recomendation of the most suitable sources of financing.
- Preparation of the plan, which describes export financing strategy.
Export financing strategy depends on industry and situation of the company and selected foreign markets. We prepare tailor made strategy for each client to identify optimal and most secure financing methods during export activities.
Export financing strategy prepared by our analysts will allow your company to increase revenues and make proper decisions while conducting abroad activities.
Image creation strategy
Image creation strategy is a document, which gives information about foreign markets and the company and shows how to create brand awareness among business partners and customers on foreign markets.
Proper implementation of prepared strategy will help your company to be better perceived among clients and business partners on target markets. Image creation strategy consists of three following parts:
- Identification of the needs within the scope of image creation
This chapter consists of a primary analysis of image elements already created by the company (i.e. name or logo) and description of defined external (i.e. clients, competition) and internal (i.e. goals, needs) elements which constitute whole strategy.
- Perception analysis of the company
In this section of the strategy our analysts will carefully examine the present image of the company and show strengths and weaknesses of the company. Everything will be compared with competitors on foreign markets.
- Brand establishment and implementation of the image creation strategy
The most important section of the document. Based on information from previous chapters our analysts will recommend individual strategies which will help to improve the image of the company.